National Search Commences for Women of All Ages
The makers of Finesse hair care products are looking for five women, teens through adults, to star in their 2007 advertising campaign. Under the historic tagline: “Finesse. Sometimes you need a little. Sometimes you need a lot.” female contestants are invited to send before and after photos that demonstrate their changing hair styles to the contest web site, http://www.finessecontest.com. The Finesse LifeStyles Model Contest is designed to signify the self-adjusting benefits of Finesse, and its history spanning two previous decades of helping women keep their hair beautiful.
Through public voting on the contest web site, as well as by a panel of professional judges, five deserving females will be selected as models for the upcoming advertising campaign. In addition to their photos, contest finalists will be asked to write a short narrative describing their changing hair style and responding to the question, “Why will you be the perfect Finesse LifeStyles Model?”
Once contestants have completed submission requirements, they will be notified by e-mail on the best ways to engage their family, friends, and hometown supporters to vote for their photos or also enter the contest. Any individual will be able to view contestants on the web site and vote for their favorite. Contestants will be able to view sample 2007 Finesse advertising to get a better understanding of what Lornamead is seeking from campaign contest entrants. Visitors to the web site will also be able to link to other Finesse product promotions as well as to other charitable partners involved with the contest.