Dove Real Women Challenged to Be Creative
Beginning today real women will have a once in a lifetime opportunity to make their ad making dreams a reality by entering the Dove Cream Oil Body Wash Ad Contest. The makers of Dove, the beauty brand recognized globally for embracing real women in its advertising, are inviting women to create their own 30 second commercial to launch the new Dove Cream Oil Body Wash Collection. The ad that best captures the essence of the new products and the brand’s philosophy will premiere during a commercial break on the 79th Annual Academy Awards on February 25, 2007.
A step-by-step tutorial and editing tools, along with sample Dove ads, are provided at http://www.dovecreamoil.com to make the project easy for both novice and advanced filmmakers.