Dove Love Your Hair Ad Contest
According to a recent survey(1), sixty percent of women believe that images in the media set the standard for what they consider beautiful hair. It often takes many hours, outrageous costs and a full team of stylists to create just one of these looks. To encourage women to stop comparing their hair to these images and start loving the hair they have, Dove is announcing the Dove Love Your Hair Ad Contest.
The contest, which provides an opportunity for women to appear in the next Dove ad, invites women to create a personalized advertisement that showcases their own real, fabulous hair.
Women can enter the Dove Love Your Hair Ad Contest on http://www.doveloveyourhair.com, where they are encouraged to let their creative juices flow. Artistic liberties for participants creating an ad include providing a personal photo of themselves with fabulous hair, selecting a fun color scheme that is reflective of their personality and writing the headline for the ad. All ads will be featured in an interactive online media gallery.
Six women with the most unique and inspiring ads will be chosen to receive an all-expenses-paid trip to New York City, participate in a professional Dove photo shoot and have their ads featured in a national women’s magazine. Entries will be accepted from 12:00 A.M EDT on July 13, 2007 to 11:59:59 P.M. EDT on October 19, 2007.